BUILDING DIGITAL TRUST

Digital
 trust
 is
 not
 just
 about
 trust
 in
 a
 business's
 products
and
 services
 but
 in
 the
 core
 purposes
 and
 principles
 of
transparency and accessibility, ethics and responsibility,
privacy
and
control,
and
security
and
reliability.
New
research
from
DigiCert
has
found
that
digital
trust
is
a
crucial
driver
of
customer
 loyalty,
 with
 84%
 of
 customers
 saying
 they
 would
consider
leaving
a
vendor
that
did
not
manage
digital
trust

Building digital trust is not a one-off exercise with a single solution. It will never be effective if it is only applied to the security team or the area of the business that deals with privacy and compliance. It has to encompass all areas,skills, and disciplines within the company, including any associated third parties. This requires a multi disciplinary approach that starts with making it an organizational priority to ensure that it’s not just about risk mitigation but about leveraging trust as a strategic organizational asset.

To build trust, organizations should be proactive about sharing how they protect a customer’s sensitive information and data, open about their security working practices, and immediately inform customers about any security incidents or breaches that may impact their data. In doing so, organizations can demonstrate and provide evidence that they protect sensitive information and respect customer data, adhere to legal and ethical data protection requirements, and have established well-structured security and data management practices.

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